This increases the likelihood that people you attract will pay money for a membership and stay with that community. You filter the broad range of people that they would otherwise meet. Specialization can go a long way.
The most successful online dating sites like https: In other words, people stick around. They build genuine friendships. The more people hang out on your website on a regular basis, the stronger your monthly recurring membership base is. Also, the friendlier the community is, the more people your website would attract. These two factors tend to flow into each other and reinforce each other. One of the biggest problems that you are going to initially encounter when trying to build a successful online dating site is the empty restaurant syndrome.
When was the last time you ate at an empty restaurant? Those members know that there are no existing members, why would they sign up? Even if you do get few real members, that may not be enough.
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